What we do

Every engagement begins with a decision that matters

29 Sports combines intelligence technology with accountable human judgment to clarify what is happening, determine what the evidence supports and identify what should happen next.

Services

One system. Four ways in

Every engagement begins with one important challenge. Where you start depends on how much of the system you need. Human judgment stays central in all of them.

The Read

Establishes what is true right now: what changed, what matters, and what you can trust.

Strategic Advisory

A senior partner in the room to turn the read into a decision, on a project or as ongoing guidance.

Fractional Intelligence Partnership

That partnership, ongoing. We stay close and adjust as conditions change.

Athlete Intelligence Platform

Coming soon. The same system as software, for athletes and families navigating recruiting.

Today, and as it develops

Today, human judgment carries the work. As our platforms develop they take on more of the routine, so people can focus on context and the most important calls.

Audience

Where intelligence creates commercial value

29 Sports works across the sports marketplace where clearer understanding can strengthen revenue, partnerships, market position, investment decisions and long-term value.

We solve the commercial decision problems created when critical intelligence is fragmented across the organization.

29 Sports connects revenue, fan demand, partnerships, market position, investment priorities and emerging signals into one clearer decision environment - so leadership can understand what matters, move faster when conditions change, and make stronger calls across the enterprise.

We solve the fragmentation that makes consequential decisions harder across a changing college sports economy.

29 Sports connects financial sustainability, commercial strategy, fan demand, partnerships, facilities, investment priorities and competitive position into a clearer operating view - so leaders can align priorities, understand what the evidence supports and respond before fragmented decision-making becomes a competitive disadvantage.

We solve where capital, partnerships and commercial resources can create the greatest advantage.

29 Sports evaluates audience fit, partnership value, market position, activation strategy, investment logic and changing market signals to clarify where resources should - and should not - move next.

We solve the decisions that determine whether sports investment creates lasting destination and enterprise value.

29 Sports connects venue strategy, event portfolios, demand, stakeholder priorities, development decisions and commercial opportunity to clarify where investment can produce the strongest return.

We solve the market-position decisions that determine where the next commercial opportunity is forming.

29 Sports connects changing client needs, audience behavior, market shifts, product positioning and emerging opportunity so organizations can act before the market has already repriced.

We solve the commercial decisions that shape an athlete's value beyond performance.

29 Sports connects positioning, partnerships, audience, opportunity, timing and long-term priorities so athletes and their business teams can make stronger decisions about where their brand should go next.

Not software.  Intelligence Platform.

A clearer way to make recruiting decisions

AIP is being built to help athletes and families navigate recruiting by connecting athletic development, academics, affordability, school fit and communication evidence into clearer priorities, next actions and justified confidence.

The product

Separate individualized coach action from exposure, platform activity, camp invitations, outbound communication and other recruiting markers.

Early access

This is the clearest signal of where 29 Sports is headed.

Want an early look?
Recruiting is AIP's first application, but the decisions surrounding an athlete extend across development, academics, affordability and long-term opportunity beyond the recruitment stage.

Bring the problem

Bring the problem affecting growth, revenue or partnership value.  We'll help determine what the evidence supports and what should happen next.